BITA

Bitauto Holdings Ltd
NYSE

Bargain Price: 22.4$


Current Price 15.94 $
Industry Advertising Agencies
Sector Communication Services
Country CN
Website click to visit
FT Employees 7,935
IPO Date 2010-11-17

Bitauto Holdings Ltd. engages in the provision of investing administrative and consulting services to its subsidiaries and internet content and marketing services. The company is headquartered in Beijing, Beijing and currently employs 8,061 full-time employees. The firm's bitauto.com and taoche.com Websites provide consumers with information on new and used automobile pricing, and promotional information, specifications, reviews and consumer feedback. The firm operates through three segments: advertising bu...siness, EP platform business and digital marketing solutions business. The advertising business offers a range of advertising services mainly to automakers through its Websites, as well as mobile applications. The EP platform business provides Web-based and mobile-based integrated digital marketing solutions to automobile customers in China. The digital marketing solutions business provides automakers with digital marketing solutions, including Website creation and maintenance, online public relations, online marketing campaigns and advertising agent services.

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Size

11B

Current Ratio

1.3

Liquidity

4B

Net Income

4/10

Dividends

0/20

Earnings Growth

90.2%

PE * PB

0.1